Kenneth Heinrich, who in 1955 bought Midwest Sewing Center, was a simple man with a clear idea of how a business should and would be run. He always put the customer first. He emphasized to his employees to treat all customers with courtesy and a smile whether they were buying a sewing machine or a package of needles.
Kenneth passed away January of 2010 leaving Dixie, his wife, as the succeeding owner. Troy, his son, is managing the stores. Still today they are trying to pay homage to Kenneth by keeping his ideas of running a business up-to-date and making him proud. Still today Kenneth’s famous quote lives on.
“The bitterness of poor quality lingers long after the sweetness of a cheap price is forgotten.”
Midwest Sewing & Vacuum Center carries an excellent quality of solid sewing machines made by Bernina, Babylock, and Janome. In addition, Simplicity Vacuum cleaners hold true to their reputation of being an outstanding workhorse for the home and commercial vacuum cleaners.
It is our promise that we stand behind the machines we sell and service. We offer guide lessons on all machines and a vast array of decorative classes as well. We are always happy to answer any questions you may have after you get home. At Midwest we are not like the big box stores - we are there after the sale.
We have customers whom bought their first sewing machine in 1970 and the machine is still in the family, and they continue to come in and get that machine serviced. We carry a full array of Notions for embroidery, sewing, quilting and sergers. We try to keep our ear to the ground on what is going on in the world of sewing and embroidery machines at the same time we also keep up with technology such as Web page, e-mail club, Facebook, YouTube, and Pinterest. The sewing machines have become very hi-tech and we are continually? Sending our people to the seminars on new and up and coming machines, so we can share with our very valued customers.
We feel you would be very hard pressed to find a better store to purchase your new sewing machine or vacuum from. Come in and watch a demo on the new machines and the wonderful Simplicity vacuums.
Thank you to our previous customers for your continued trust and business. Welcome to our up-coming new customer as we look forward to introducing you to a fine line of quality machines and service.